

So, if you’re currently looking at your strategy then reminding yourself of the generic strategies can be very useful if you want to achieve market share growth. They’re all around gaining a competitive advantage. Porter identified 4 generic strategies that can be used to both classify company behaviour and drive company behaviour. Porter's Generic Strategies helps you classify these approaches into four categories. It’s healthy for markets to have alternative and competitive strategies as well as different approaches. Look at Aldi vs Waitrose in the UK, or Trader Joes vs Whole Foods in the US. What other strategy frameworks has Michael Porter developed?ĭifferent companies approach markets in different ways.Can charities and non-profits use Porter’s Generic Strategies?.Can different company departments use Porter’s Generic Strategies?.Are Porter’s Generic Strategies mutually exclusive?.


What is the Differentiation Focus Strategy?.
